SCORE mentor Don Goeltz will lead the webinar. The session
will help define and develop the basic elements of digital marketing and help attendees
prioritize the next steps in creating a digital marketing plan.
Attendees will learn:
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The relationship between digital
marketing and traditional marketing
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The importance of your website as “home base”
for traffic and conversion
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The use of search, email, and social media to
drive traffic to the website
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The different types of conversion
About the presenter
Don Goeltz is an associate professor at Holy Family University
in the School of Business. He teaches strategic management, marketing,
entrepreneurship, and international business courses. He is also a mentor to
startups and small businesses through SCORE Bucks County.
To learn more
SCORE’s “Getting Started in
Digital Marketing” webinar will be held on Feb. 23 at 11:30 a.m. For more
information or to register, click here: https://score.zoom.us/webinar/register/3716078901608/WN_ybrhiXIxTMKDY-csABGFUg
About
SCORE
Since 1964, SCORE has helped more than 8.5 million aspiring entrepreneurs. Each
year, SCORE provides small business mentoring and workshops to more
than 375,000 new and growing small businesses.?With 50 members across the
county, SCORE Bucks?County?provides over 1,500 free
mentoring services annually to local small business owners
through one-on-one counseling and small business seminars. To stay up to
date on news and happenings, join SCORE Bucks County’s email list. Text
SCOREBUCKS to 22828.
