The first SCORE Bucks County webinar in October, “Buying Merchandise and How to Make a Profit for Your Business,” will be held on
Oct. 5 from 11:30 a.m. to 1 p.m.
Led by SCORE Bucks County certified mentor Carl Rubin, this
webinar focuses on teaching small business owners how to be profitable by
knowing how and what to buy and how to sell it.
Rubin, whose vast retail, and management background spans 40
years, will discuss:
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How to choose from whom to buy
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Key items and their relationship to
profitability
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Markdowns as a useful tool
On Oct. 12, SCORE Bucks County certified mentor Don Goeltz
will offer the ever popular “Getting Started in Digital Marketing” webinar from 11:30 a.m. to 1 p.m.
Goeltz, an associate professor at Holy Family University,
teaching strategic management, marketing, entrepreneurship, and international
business courses, will provide an overview of digital marketing. Attendees will
learn how to prioritize the next steps in a digital marketing plan.
Goeltz will highlight:
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The relationship of digital marketing to
traditional marketing
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The importance of a business Website for traffic
and conversion
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The use of search, email, and social media to
develop Website traffic
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The different types of conversion
On Oct. 26, SCORE Bucks County certified mentor John Sheehan
will present “How to Prepare a Proper Business Plan” from 11:30 a.m. to 1 p.m.
The former president and CEO of Princeton, N.J.-based National Computer Analysts, Sheehan will share the importance of mapping out the future of a business via a plan that is periodically updated. He will guide attendees through the steps necessary to develop a well-thought-out plan which incorporates a general description of the business, its products or services, a marketing plan detailing who the business’ customers will be, and a financial plan outlining at least a 12-month cash flow projection.
Sheehan will also discuss:
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Business goal setting
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Identifying a target market and potential
customers
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Analyzing start-up costs, ongoing cash
requirements and available funding
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Setting prices for products or services based on
your costs, market conditions and competitor pricing
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Knowing the competition, their marketing
strategies, pricing and how your business will be different
To learn more or register
For more information about the webinars or to register,
please visit https://buckscounty.score.org/.
All webinars are offered free of charge.
About SCORE
Since 1964, SCORE has helped more than 11 million aspiring entrepreneurs. Each year, SCORE provides small business mentoring and workshops to more than 375,000 new and growing small businesses.?With 50 members across the county, SCORE Bucks?County?provides over 1,500 free mentoring services annually to local small business owners through one-on-one counseling and small business seminars. To stay up to date on news and happenings, join SCORE Bucks County’s email list. Text SCOREBUCKS to 22828.
