Scientists say it only takes 7 seconds for someone to form their first impression of you. Since we’ve all been migrating to digital communications over the last several years, our digital profile is more important than ever. We’re all trying to spark relationships with people we may never meet in person. If your first impression doesn’t get the attention of your potential clients, you may be missing out on big opportunities.
I’ve seen many businesses that devote tremendous money and resources into marketing their services and products, but leave the professional portraits of their team to be decided individually and with no planning. In many cases they submit amateur or outdated headshot images which are low quality and very different from one another.
When was the last time you looked at your website and the online images of your employees, or yourself? Do the images represent the values of your company? Do they communicate confidence and expertise to your potential customers? How could you improve the photos on your site to attract more engagement from your customers?
I’ve spent my entire career refining the process of making meaningful portraits. It’s what I do best. I can coach and direct you into the right postures to make sure your impression is one of integrity, confidence, trust, and warmth.
Of course, one element of producing professional portraits not to be overlooked is the experience of the session itself! Having to consider your image thoughtfully can be a terrific catalyst for other self-promotion. If you own a company, use it as a fun team building exercise away from the office. Try to find your “look” if you’ve never thought about it before. Be creative and fun!
Make your images stand out as much as you do!
