An avid runner, tennis enthusiast and swimmer since her youth, Ellen
Regenbogen transformed her passion for fitness into her
livelihood in 2018 with the launch of Ellen Bari Fitness, an in-home and virtual personal
training and nutrition counseling business.
Regenbogen, of Blue Bell, essentially operates a studio on the go with
her fitness clients, including active “super seniors” in their 90s who
work with her to improve balance and regain strength.
“I go to you,” she
said. “I bring the equipment to you, or we can meet virtually via Zoom in the comfort
of your own home.”
The concept was well-received among her clients, who are age 50 and
older. During the height of the pandemic, Ellen Bari
switched to an all-virtual format so her clients could still take advantage of personal training and
staying healthy.
“All of my super seniors are in-person fitness training sessions at
their home or a gym in their community so I can work closely
with them to make sure they are doing the exercise correctly and safely for proper form and
balance,” said Regenbogen, who holds numerous certifications, including certified master
trainer, corrective exercise specialist, group fitness specialist, nutrition
specialist, senior fitness
specialist, transformation specialist and certified fitness instructor.
With the pandemic waning, Regenbogen sought to increase her in-person
client base. In January, she began mentoring with Loni Lassoff of
SCORE Bucks County. Together, Lassoff and Regenbogen collaborated to improve marketing of Ellen Bari
Fitness, including creation of a company logo, an overhaul of the website, blogging, and
updates to her business social media pages.
In less
than three months’ time, Regenbogen took on three new weekly clients.
“Ellen is passionate about helping others reach a higher level of health
and wellness through fitness and nutrition,” Lassoff said. “Ellen has
worked very hard to earn many different fitness and nutrition certifications that help to set her
apart from the competition.”
While she collaborates exclusively with individuals currently,
Regenbogen is seeking a venue to offer group fitness instruction.
In addition to her six certifications, she is a Silver Sneakers flex instructor certified in
fundamentals, chair yoga, nutrition with aging, and strength training with
group fitness.
“I enjoy seeing people smiling. It makes me feel good,” Regenbogen said
of the motivation for her business. “I am helping people
feel better with their health and wellness and having a better lifestyle.”
She
credits her SCORE mentor with giving her the courage to continue thriving.
“Loni Lassoff has been incredible and has helped me so much,” she said.
“I can never repay her for her commitment to helping me
succeed, pushing away my fear of failure, and instilling in me the confidence to succeed.”
About SCORE
Since 1964, SCORE has helped more than 11 million aspiring
entrepreneurs. Each year, SCORE provides small business mentoring and workshops
to more than 375,000 new and growing small businesses. With 50 members across
the county, SCORE Bucks County provides over 1,500 free mentoring services
annually to local small business owners through one-on-one counseling and small
business seminars. To stay up to date on news and happenings, join SCORE Bucks
County’s email list. Text SCOREBUCKS to 22828.
