SCORE Helps Therapist Unleash Expansion Opportunities for Animal-Assisted Practice
Therapist Annalisa Smithson hadn’t contemplated
incorporating animals into her sessions until a 10-pound Maltese hopped into a
client’s lap.
The office dog at the center where she had been working
served as an informal – and completely accidental – icebreaker for a veteran
struggling with addiction issues and post-traumatic stress disorder.
“We didn’t have enough rapport built that he was ready to
open up to me,” Smithson recalled of how the dog followed them into a session
and jumped onto his lap. “He looked at her and started petting her with both
hands. His whole story just poured out.”
That a-ha moment convinced Smithson, of Pottstown-based Unleashed Counseling, to
research animal-assisted therapy as a modality to potentially implement into
her practice.
“I need to do this,” Smithson said she remembered
thinking, adding, “At the time, I didn’t even have a dog.”
She enlisted her first animal assistant, Benji, in 2018
and began studying animal-assisted therapy at Harcum College.
“The human needs to be trained first,” she said.
Smithson, who also incorporates nature-based therapy into
her practice, has since expanded her office to include “nine humans, four dogs,
and one rabbit” with two additional rabbits joining in January.
As she was venturing out on her own five years ago, she
enlisted help from SCORE Bucks County mentor Bill Grant.
“The advice he gave me at our first meeting was life changing,”
Smithson recalled of how Grant helped her establish her new office. “’Your life
is too precious for a long commute.’ I followed his advice and ultimately
landed in an office with a private nature trail and the shortest commute ever. He
helped me set the foundation for work-life balance.”
She’s met with Grant monthly throughout the last five
years, along with co-mentor Robert Sherry. Together, they have tackled
personnel changes, her long-term plans, the possibility of developing a
franchise business model, addressed medical billing and reimbursement issues,
improved social media strategies, identified areas for cost reduction and
increased profitability, and worked on program development and implementation.
“I get something out of it every single month,” Smithson
said.
Grant, who has more than 30 years of experience in
business relations, financial management and is a certified public accountant,
has seen tremendous growth in Smithson’s practice throughout their mentoring
journey.
“Annalisa’s innovative approach to therapy, including the
use of therapy animals and outdoor green spaces, has created a uniquely calming
and healing environment for her clients,” Grant said. “Her commitment to
creating meaningful experiences for her team and her clients is evident in
everything she does.”
Smithson recently completed the SBA Thrive program, which
has helped in building and planning for the expansion of offerings and
locations. Looking ahead to 2025 and beyond, Smithson is working to
establish a satellite office on a Berks County farm. One of her clinicians is
moving to New Jersey and Smithson is considering opening a satellite office
there as well.
“It all felt so serendipitous,” she said. “2025 is going
to be a huge year for us.”
Smithson is also partnering with Dentler’s Dog Training
on a new program aptly titled “Therapy’s Best Friend: A Companion Animal
Program.” The six-week program will be unleashed beginning in spring 2025. It
entails a client and his or her dog coming twice per week for what she
describes as “short-term solution-focused therapy.”
The clients, their dogs, a therapist and a dog trainer
work collaboratively to teach dogs skills to be a better emotional support
companion.
“You know that being around your dog makes you feel
better. So let’s be intentional about deepening that bond with activities like
‘deep pressure,’ and ‘the gratitude game,’ Smithson said. “Therapy’s Best
Friend is going to be a game-changer stressed out people who love dogs (which
is most of us).”
About SCORE
Since 1964, SCORE has helped more than 17
million aspiring entrepreneurs. Each year, SCORE
provides small business mentoring and workshops to more than 375,000
new and growing small businesses.?With more than 70 members across Bucks
and Eastern Montgomery counties, SCORE Bucks?County?provides free
mentoring services annually to local small business owners
through one-on-one counseling and small business seminars. Learn
more: www.score.org/buckscounty