DIGITAL MARKETING - BREAKING NEWS
How Apple’s Newest MacOS Update could be a game-changer for your business’s Digital Marketing
On Monday at their World-Wide Developers Conference (WWDC), Apple announced what might be the most significant design change since the original MacOS operating system rolled out nearly 20 years ago. The impact of these changes in the “Big Sur” version of their OS - and precisely what will be different with the accompanying Safari browser - demands the Digital Marketing community’s immediate attention.
Beyond the usual appearance refinements, the addition of a new privacy feature capable of blocking various trackers, including Google Analytics - the Digital Marketing world’s top asset in tracking & evaluating Search Engine Optimization performance metrics. This skewing of data could have a massive impact on marketers, advertisers, and website owners. The only “good news” is that for the moment, this feature remains limited to the desktop Safari browser, but if successful, the mobile equivalent will surely be soon to follow…
How much will this update impact your business?
Listen to 1SEO’s Lance Bachmann & Bernie Ollila discuss the potential impact of this latest update on the future of Digital Marketing and your online business.
Contact our team to see how much of your website traffic stems from users on desktop Safari today!!!
