Recognizing the importance of a strong digital marketing
footprint, SCORE Bucks County, in conjunction with Grow with Google, will offer
a free four-part webinar series beginning March 4.
Also in March, SCORE Bucks County certified mentor Joseph Lutes will lead a “How
to Start a Nonprofit” webinar on March 9 from 11 a.m. to 12:30 p.m. On March 23, SCORE mentor Don Goeltz, an associate professor at Holy Family University in the School of Business, will help would-be entrepreneurs differentiate between a good idea and a sustainable business with his webinar, “Is
Your Great Idea Really a Great Business?”
The Grow with Google sessions will be led by speaker Randi
Penfil, who has more than 20 years of experience helping small businesses and
nonprofits improve their digital marketing. The hourlong webinars begin March 4
and continue through May 12.
The first webinar, “Reach
Customers Online with Google,” will be held March 4 at 10:30 a.m.
This webinar will highlight how to:
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Improve your Website’s visibility in Google’s organic search results
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Introduce attendees to free tools to help your
business appear online
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Create a free Google My Business profile
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Advertise your business on Google
The following webinar, “Get Your Local Business on Google Search and
Maps” will be held on March 24 at 1 p.m. This webinar will help attendees:
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Create
or claim a business profile on Google
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Manage
their business information across Google search and maps
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Use
Google My Business to connect with potential customers
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Learn
tips, tricks and new additions
“Using YouTube to Grow Your Business” will be held on April 13 at 9:30 a.m. This webinar will highlight best practices, including:
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Why
businesses should have a YouTube channel
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How
to set up a channel
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What
information should be filled out when uploading a video
The final webinar, “Make
Better Business Decisions with Analytics,” will be held on May 12 at noon. This session is focused on:
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Identifying business goals (and how you plan to use
your online presence to achieve them)
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Incorporating data into your plan
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A focus on introducing Google Analytics and how to
use this tool to make better business decisions
To
learn more or register for the Grow with Google webinar series, visit https://buckscounty.score.org/grow-google-4-part-digital-marketing-series.
About
SCORE
Since 1964, SCORE has helped more than 8.5 million aspiring entrepreneurs. Each year, SCORE provides small business mentoring and workshops to more than 375,000 new and growing small businesses.?With 50 members across the county, SCORE Bucks?County?provides over 1,500 free mentoring services annually to local small business owners through one-on-one counseling and small business seminars. To stay up to date on news and happenings, join SCORE Bucks County’s email list. Text SCOREBUCKS to 22828.
